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Seen in All The Right Places
Everyone is attempting to create their own strategy on how to use video to increase the quality and quantity of visitors to their site and more clicks to their cart. New startups are popping up...
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Shifting to Social
Exploring new media and marketing platforms, we came across Wayin and Chime.in. Weighing in on Chime.in could be another way for marketers to jump in on the conversation. Chime.in helps people connect...
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Choosing the Right PR Agency
Does the agency team really understand your industry and your business? Have they created a strategic marketing and PR Plan tailored to your needs? Do you share the same work ethic and style? What is...
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The Branding Benefits of Reality TV
It’s been nearly a decade since reality programming came to prime-time network TV in the U.S. and thousands of people have been featured on unscripted series across nearly every channel. The Undeniable...
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Value Priced Marketing Strategies
One of the most expensive myths in marketing is that lowering your prices produces more volume for your business. We ask you – do you always eat at the lowest price restaurant? Buy the lowest price...
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Your Brand Voice
We are in the process of creating a social media campaign for a new business and we are developing a special brand voice (or at least talking about what our brand voice/personality will sound like)....
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Socially Obsessed
A series of conversations around the office and a hell of a lot of research has led us to conclude that only your most obsessed fans and closest friends will find you on Facebook, religiously read your...
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Make Love not Marketing
We’re really fortunate to work in a collaborative workspace with all types of start-ups and energized people around us. The vibe at WeWork is contagious and because we are all nestled together (our...
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20 Questions about Website Design
If you haven’t played the computer game 20 Questions it’s pretty accurate and a whole lot of fun. The link is at the bottom of this post. It is totally worth the click. Now, we’ve recently began...
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Authentically Yours
Your brand can’t be everything to everyone at every moment and jumping on a used and abused trend like “artisanal” will only make you look very “me too” and that’s not very authentic. Artisan – a...
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The Art of Sampling
Companies often feel weary and even resistant to shell out free products and services in fear of inventory loss, associated costs and the negative connotation that sampling carries;...
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How to Reign Supreme on Social Media
1. Curate Valuable Content – Content that inspires, amuses, (even a good laugh goes a long way) informs or assists people. If it doesn’t have an instrumental purpose, trash it. Remember it’s not how...
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How to Keep Your Cool
MJMPR is here to serve it up. The universal ‘selfie culture’ pioneered by generation y-ers and millennials seems to be an invitation for big brand marketers to create campaigns based around the self...
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Normal Will Get You Nowhere
Brands and more specifically, the people behind them have difficulty rationalizing PR and advertising budgets, questioning whether they will get the most bang for their buck. Bang being ultimate...
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The Customer is #1
When building a brand, it’s vital to reflect what is in the best interest of your core existence; the customer. They are the fuel to your fire and without them let’s face it, you wouldn’t be here. The...
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Microvideos: Get On Board or Get Lost at Sea
Microvideos are taking the social media helm and these bite-sized bits of entertaining videos are popping up everywhere. Sharing streamlined messages of hyper-edited audio-visuals to a growing number...
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5 Rules to Ruling Facebook
Facebook remains an attractive social media platform and marketing destination, first and foremost, for its +1.28 billion monthly active users as of June 2014. Aren’t convinced? It’s all in the...
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Organic Word of Mouth PR
It’s because of you Ferris and how I’m really killing it on The Four Hour Body that I got caught up in a #gram jam today.Yup, all those vegetables I‘m force feeding my hubs every morning, noon and...
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Visual Branding that Works for Your Brand
Although visual identity seems like only a portion of your brand, it is the first connection formed in the mind of the consumer. That is why you should never underestimate the impact of your brand’s...
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How to Build a Trustworthy Brand
I had the opportunity to study and interview one of my client’s product demonstrations this past Monday during a Whole Foods in-store event. Call it experiential marketing for the organic & natural...
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