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How to Get Ongoing PR Coverage For Your Health & Beauty Business
Note: This case study is a summary of a very successful three year public relations and media outreach campaign that … More
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Instagram Love❤️ & an Award from Linkedin
Out of all the social media platforms right now, I am finding Instagram to be the most engaging and rewarding. … More
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How do you market your health club or spa?
If you are launching a new gym, health club, day spa or healthy destination retreat, check out these marketing strategies … More
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Don’t Sell, Focus on Why they Buy
So your marketing isn’t getting any traction. No retweets, likes, comments or love. You need more traffic to your shopping … More
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Instagram Basics for Business. A Tutorial
In May of this year Instagram officially announced it’s new business tools, making it easier for startups to pay to … More
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How to Create a Growth Marketing Plan for Your Business
I work with a hell of a lot of startups in the fitness, health and wellness industries. These are great … More
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The PR Playbook: Fitness Media Coverage for Your Health Brand
Watch for tips on how to collaborate with fitness editors, media and influencers. . . When you need to … More
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How To Score Media Coverage for Your Brand
Yes you need press coverage. No you don’t need a press release. What you need are answers to the most … More
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Win Over Media & Influencer Like a PR Pro
I am very excited to be editing a course that will help fitness, health, wellness and nutrition startups build their … More
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The PR Playbook – Your Startup Strategy
Who am I? Why am I creating ThePRPlaybook.com and how will it help you? My name is Madeline Johnson and I … More
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How Does Your Business Add Value?
Writers for top tier media like The Huffington Post are generally very curious people. If you are going after media … More
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Standing Out in a Sea of Startups
What’s keeping me busy these days involves writing and filming digital news kits for startups and new brands. I have a … More
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Is Your Brand Story Newsworthy?
Almost every entrepreneur and marketing director out there knows that getting press coverage and influential writers to share their start … More
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The Smartest Way to Get PR Coverage
Media outreach can be the bane of any PR/social media manager’s existence. When it comes to the day-to-day in marketing … More
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The Fastest Way to Finding New Clients & Customers
Spying on competitors and copying their best practices is a growth hacking and marketing secret to finding your next clients or … More
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Secrets to Building a Fast Following on Instagram
Here are a few great Instagram tips to help you build a following from Vincent Dignan, creator of Secret Sauce, … More
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Networking Your Way to the Top
The best way to grow your business is to build brand awareness to create word-of-mouth demand. Everyone I interview and … More
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How to Find Anyone’s Email
I just got off a marketing strategy consult call with a business owner looking to gather emails for her new … More
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Creating Your Brand’s Digital Newsroom
As a new business, brand or startup, you will increase your chances of proper top-tier media coverage and future collaborations … More
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How to Reach Out to Influencers Like a Pro
Summary You increase your chances of collaborating with others when you make it easy to work with you. You remove the major barrier of time loss aversion from the equation. You’ve basically created the...
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